Almost any website's performance can be improved. It just takes knowledge and experience to know what changes to make. In-house designers and marketers often can’t see the issues with their own designs.
Companies have seen conversion increases of over 100%
Through User Testing, Analytics, A/B and Multivariate Testing, companies have seen increases in sales of over 100%. Even small changes can increase conversions by 10% or more. A small investment in your website can increase lead generation and sales by thousands of dollars.
By studying your analytics and doing some user testing, you can make sure your Call to Action, Site Navigation, and Check Out Process are clear and easily understood. If your customers are getting lost, the solution might be as simple as removing distracting text and images, rewording certain phrases, or changing the look of buttons.
By studying your analytics and doing some user testing, you can make sure your Call to Action, Site Navigation, and Check Out Process are clear and easily understood. If your customers are getting lost, the solution might be as simple as removing distracting text and images, rewording certain phrases, or changing the look of buttons.
Using these techniques, I was able to increase lead generation for SchoolStore.com by 12%. During their busiest sign up period, the company saw conversions as high as 26%. That means that 1 out of every 4 people who visited the site signed up for their program.
Through their eCommerce site, they were seeing conversions of 17% with New Visitors. Knowing that, we reworked their landing pages and email campaigns to make it even easier for New Visitors to convert.
